Digital elevator signage is fast becoming a must-have communication tool. Not only are they a powerful way of connecting with tenants, employees and visitors, but they’re also attractive and attention-grabbing – making sure that your building stays modern and your audience engaged.
Although it’s been around for a while, Digital Out-Of-Home (DOOH) marketing is now evolving and developing at a rapid pace.
In fact, The DOOH advertising market is expected to grow to over $10 billion by 2023, and almost $16 billion by 2027. Which means it’s the ideal time to get involved.
Digital elevator signage is part of the future of DOOH and therefore crucial for modern-day smart buildings. Wave goodbye to stagnant, static posters, and hello to multimedia possibilities. And with a captive audience who are primed and looking for entertainment, it’s an opportunity you don’t want to miss out on.
They are not just the future of DOOH, but also modern-day smart building communication. Think about it – we all read the hotel restaurant menu in the elevator. It’s because at that moment, we’re actively looking for something to do – the perfect captive audience.
From making your customer’s experience more engaging to improving efficiency with your staff processes, the possibilities are vast and rewarding.
In this article, we’ll take a look at the ways that digital elevator screens can transform elevators and benefit your building.
We’ve all been there: standing in the elevator with a bunch of strangers, looking around awkwardly for something to read.
The thing is, with digital elevator signage, you’ve got your audience’s undivided attention.
Your audience is actually looking for something to do. So it creates genuine engagement, which in the marketing world is one of the most coveted achievements.
Think how much information the average person is exposed to digitally, every single day. And most of it just gets lost. This is a chance to engage an audience who want to participate in an otherwise passive part of their daily routine.
Not only that, but if the signage is in an office or residential building, your audience will have numerous views of the content, making it more memorable.
One major pull of digital screens is that they’re super easy to update. While some of your information and displays may not need to be changed as frequently, there will be certain elements that need to be updated quickly, such as:
In the event of a health and safety issue, breaking news or extreme weather updates, you can let your audience know quickly and efficiently any information that they need to know.
Use them as a way to make a personal experience for your visitors. You can welcome new starters to your office, congratulate an employee for great work achievement, or even wish them a happy birthday!
Things happen and information has to be amended at short notice. You can use digital signage to communicate changes in events, such as early closure, more tickets being released for an event, or extended opening hours.
Digital elevator screens make it easy to share important building information. Assuring that you’re enhancing internal communication has a vital part to play in strengthening employee and company relationships.
Email communication is very valid and useful, however, you can create a real impact by getting front and center when people are away from their desks.
Digital signage, particularly in elevators, will eventually replace traditional noticeboards. With the possibilities of creating a moving image feast for the eyes, you can expect to capture the attention of your passengers while they travel between floors.
Wondering where to begin? The possibilities are endless, however, you can use digital elevator signage for information such as:
With digital elevator screens you can create a different type of user experience. One that sends a message that resonates, that creates a memory and stays there.
Remember, it doesn’t all have to be about delivering information. Consider displaying moving artwork, inspirational videos, or calming nature scenes to help create a positive environment. Take the time to entertain your passengers and create ice-breakers for conversations in what can sometimes feel like an awkward situation.
Digital screens also allow you to continue the design of the building while you travel – so the ambiance and vibe isn’t interrupted when users travel through your building. It means you can fully immerse your visitors in the experience, wherever they are in the building.
In the modern world, making sure that we are doing our bit for sustainability is paramount. It’s a growing necessity that we all have to think about. Digital signage is by far the more eco-conscious option.
Cuts down on paper and water wastage
The paper used for signage hugely contributes to current alarming deforestation statistics. 411 million hectares of forest cover was lost globally in the 18 years between 2001 and 2020. This is about a 10% decrease in tree cover. There is also a significant amount of water usage that goes into paper production.
With digital elevator signage you don’t have to worry about extensive paper use, as you can quickly update information digitally.
Research suggests that the sweet-spot for digesting a digital advertisement is around 14 seconds. Which means you have plenty of opportunities to deliver some inspiring ads, considering the average elevator ride is upwards of 118 seconds in some markets!
Therefore, there’s no doubt that the benefits of introducing digital elevator screens to your building are extensive. They give you the opportunity to truly engage and connect with your audience – in a way that is memorable and interactive, all the while improving in-house processes such as efficiency and speed.
With the rate at which the use of DOOH marketing is expected to grow over the coming years, it’s time to jump on board the modern bandwagon and see the whole host of benefits roll in.
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