The Internet of Things has opened up a world of possibilities with elevators. As it stands, they’re no longer merely functional – but a point of communication and inspiration. A space where you can offer passengers valuable information and entertainment, to transform their experience. Chances are, you can count on one hand the number of memorable elevator rides you’ve had. Not for any particular reason, other than the fact that they tend to be under-used in terms of their entertainment potential. But it doesn’t have to be this way…
In this post, we’re going to look at the different ways you can inspire your passengers with ease.
Digital elevator screens are the ideal way to liven up the passenger experience – and there are a number of options out there.
(Note: you don’t just have to only choose one!)
It’s a good question, as you want to make sure it’s engaging and you’re maximizing your passenger’s screen time.
Here are some ideas so you can get inspired.
Sure, you can show weather updates and advice. But you can go one step further by adding personalized messages to help connect with your passengers. For example: reminders to apply sunscreen, to bring an umbrella, or check your tires before driving home when it’s icy.
Sharing real time current events is a great way to help keep your passengers informed while they travel the building. You should consider showing snippets of current stories, or even industry specific news.
Using your elevator as advertizing space can create an immersive experience for your passengers - especially if it’s a conversation starter. Promote businesses and events within the building, helping drive sales, while creating a revenue stream to display the advertisements.
Who doesn’t like to be recognized for a job well done? In office buildings, why not share the love by displaying internal promotions, new team members, and other people-based news, such as celebrating birthdays, weddings, births, and more!
A simple ‘hello’ goes a long way to making your passenger feel special. Even glowing ‘employee of the week’ messages will give people a needed boost on a Monday morning!
Seize the opportunity to update your passengers with what’s happening in the building. From planned building works to new neighbors. Keeping your passengers in the loop is going to make them feel valued and included.
When it comes to festivities, why neglect your elevator? It’s easy to add seasonal touches that spark joy and make it a part of your overall decorations. And of course, this can extend to any festivity – from the office party, to big holidays.
Feeling inspired? Great, as there are even more benefits coming your way.
Digital displays are the perfect way to spruce up your elevators for less than you’d think. Plus, with quick and easy updates, you’ll save money on printed materials around your building.
You can keep your brand on-point with screens that display your colors and internal messaging that exudes your cultural values.
Wish your team members a ‘happy birthday’, remind them about that upcoming ‘lunch and learn’ HR are hosting, or promote new products, and more.
Is your brand eco-conscious? The average person uses 7 trees worth of paper per year, so going digital is going to help your route to Net Zero.
Modern technology has so much to offer in terms of the customer experience. Your elevator passengers are in a situation where they are primed to have their attention grabbed, and by adding special touches you can even give them a little boost.
Whatever content you decide to show, make sure it’s easily digestible for the passenger. There’s a limited time period to capture their attention, so any messaging needs to be snappy and eye-catching – this goes for wording and visuals.
There are virtually no distractions in elevators, so create one – but make them count.