Digital elevator signage can significantly boost your revenue. Discover the what, why and how in our article, and how it is the future of DOOH.
Advertising is always evolving.
It used to be that advertisements were put on billboards, posters, magazines etc – but now digital out-of-home advertising (DOOH) is putting a new spin on traditional offline advertising.
DOOH is the latest influential way to advertise, in an impactful and effective way. In fact, DOOH accounted for 28.3% of all OOH ads in 2019 and is predicted to reach 38.3% by 2023.
In this post, we’re going to take you through the world of DOOH and how you can maximize revenue by selling advertising space in your building’s elevators.
First, let’s cover the basics.
DOOH is a powered up version of OOH, with dynamic digital displays that paves the way for a more immersive experience. Break away from the constraints of stagnant, static adverts, and trailblaze with attention grabbing moving images.
Bold statement? Here’s why…
So elevators are truly a powerful way to connect with customers – and you can boost revenue at the same time.
Let’s look at the ways to do this…
In commercial buildings, tenants such as retailers, cinemas and theaters, events, leisure centers, spas, and restaurants can all buy advertising space in your elevator. It’s a great way to boost sales as passengers will already be in the building for a specific purpose and in the buying mindset.
And what can they advertise? The opportunities are vast. There is potential for you to expand your existing advertising network, simply by selling advertising space in and around your elevators.
1. Promote events, areas or services with a lower footfall
Sometimes there are places that aren’t as visible. Perhaps it’s a shop in a mall that doesn’t hold a prominent space. Or maybe it’s an event that is happening in a remote place.
These types of customers will benefit hugely from advertising in an elevator that has a high footfall. Keep in mind that there are likely to be multiple elevators to take advantage of, throughout a large building.
2. Keep passengers updated on important news
Key updates are a great way to connect with passengers. And you can encourage residents to advertise for things like:
All companies have news – and your advertising space in the elevators is the perfect place to be seen.
3. Encourage upsells and cross sells
Tenants in your building will be keen to upsell and cross sell.
For example, a hotel could create a promotion centered around an overnight stay including access to their spa or a high-end meal. Or even offer a discount on the guests' next booking if they make a reservation by a certain date.
The point is, passengers will be more open to the messaging as they have no distractions. And just think - the average elevator carries an average of 20,000 people per year.
For buildings that want to modernize, digital displays are more affordable than you might think. For instance, you can retrofit existing elevators with a range of digital signage screens and smart mirrors. Sprucing up your elevator with a dynamic digital display is the perfect way to engage customers, while giving an impressively modern experience. Not only can they be used to entertain and inform your passengers, but they can also be used to continue the building’s aesthetic with powerful, and stunning moving images.
Digital displays are also quick and easy to update, so you can launch new advertisements on the fly – without hassle.
Selling advertising space in your building’s elevators is the ideal way to boost your own revenue. And the upshot is, you’re helping the tenants in your building – and local businesses – thrive.
In summary, elevators are a powerful advertising opportunity simply because you have a captive audience. You have their full attention and in an active headspace, as they’re on the move.