Why digital elevator signage is the key to passenger experience
Dynamic digital displays in elevators look impressive, right? They’re modern. They’re attractive. They’re eye-catching. And can offer added-value for passengers. More and more buildings are embracing digital displays to add prestige to their aesthetics. And with good reason.
In this post, we’re going to delve into the world of elevator digital displays and exactly why they’re gaining momentum, fast!
Why modernization is essential
Improvements are the only way to keep evolving. And with buildings, people expect heightened experiences. They want to feel comfortable and welcome, which is of course also important for business retention.
In this way, modernizing your building and being able to exceed its original performance is a great way to create a much-needed connection in a competitive world. It’s true for all buildings: whether residential, a shopping mall, or hotel.
Digital displays can encourage aesthetic continuity
For architects and building managers alike, maintaining the aesthetic flow of a building is paramount. For example, if a building is designed in an ultra modern way, it makes sense that technology and digitization play a big role.
This shouldn’t stop at your lobby. Aesthetic continuity can be easily maintained with the help of digital displays. And from a functional perspective, they’re easy to update and animate, helping keep the information current, engaging and dynamic.
We’ve seen innovative examples in the hospitality sector. Some use their digital elevator displays to welcome guests and feed them snippets of useful information about their stay - all the while maintaining the brand and building’s aesthetic, through the use of color and visuals.
Digital displays can tell a story
Human beings love a story. It captures our imagination and helps us to immerse ourselves in magic. Digital displays have the power to do this in elevators, when people are at their most receptive.
For example, a Schindler elevator installation at the Rockefeller Center in New York City shows passengers a historical video of Rockefeller Plaza (PDF, 1 MB). It’s beautifully projected onto the dome of the sky shuttle elevator car as it travels to the Top of the Rock observation deck.
Raise your hand if you want to go there right now!
And it’s a low-cost way to modernize
If you don’t have the budget to replace your elevators, you’ll be pleased to learn that you can retrofit your existing cabs with digital signage screens and smart mirrors. So modernizing your elevators can be achieved on most budgets.
You can take messaging to a higher level
An elevator is a powerful space to share information in a targeted and effective way. From entertainment to advertising to news, it’s about creating experiences and driving positive sentiment for your passengers – both aesthetically and functionally.
Display messaging can:
- Relay important news and events in residential and office buildings.
- Advertise restaurant and spa deals to upsell services in hotels.
- Entertain passengers with a short movie (a la Rockefeller).
Ultimately, the choice is yours: but it’s a win-win situation all round.
Remember: don’t leave your elevators out!
Elevators aren’t just for carrying passengers around safely, they can be a key part of the design and decor.
For example, you can infuse seasonal decorations and messaging into your elevator so the experience flows throughout the building.
So what digital elevator signage is available?
There are a number of options out there and you don’t have to limit yourself to just one – a mix can be a good way of ramping up the passenger experience.
- Schindler Ahead AdScreen and MediaScreen allows you to transform your elevator car into an immersive experience, displaying multimedia content, such as news and weather updates, while curating your own content.
- Schindler Ahead SmartMirror doubles up as a fully functional mirror that you’d expect in your elevator, combined with a screen that can display a range of video, still and animated content. Bring your visuals to life, with a 3D floating effect, maximizing their impact!
Final thoughts
Aesthetics are key in any building, particularly when it comes to a continuous customer experience. Simply put, digitizing makes sense. Evolution is a necessity. And your passengers will be expecting it.
To sum up, elevators are an unexpected opportunity to spark joy with aesthetic continuity. You have your passenger’s full attention. With minimal distractions, they can focus on what’s in front of them. Presenting you with an ideal situation to orchestrate a feast for the eyes, with solutions to fit many budgets.
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Want to hear more about digital displays? Get in touch and let’s talk. Contact our team in Singapore directly here or our Hong Kong team here.